About

Alex Mckendrick
Athlete Manager & Creative Director
Over 10 years in Management & Creative Direction for some of the biggest athletes and brands in the world.

The philosophy

"Stay gold, Ponyboy, stay gold”

In a world that so often asks us to dim our light, staying gold is a quiet kind of courage — a choice to remain vivid, curious, and true. This agency began with that intention: to protect what is rare and radiant. Inspired by the line “Stay gold, Ponyboy, stay gold” and the fleeting beauty in Robert Frost’s words, we exist to hold onto the shimmer — not out of nostalgia, but as an act of wonder.

We work with athletes and artists who are more than just their craft. They are the dreamers, the originals, the ones who carry a spark the world can’t quite define. They move through life with imagination and integrity, making things more beautiful simply by being themselves.

Here, we don’t believe gold has to fade. We believe in nurturing it — gently, intentionally, and with heart.

This isn’t just management. It’s storytelling. It’s care. It’s choosing, every day, to stay gold.